Founder / Consultant

With over nineteen years of retail experience and over fifteen years of progressive experience working in ecommerce, Amy has gained valuable knowledge in every part of the sales funnel. Her professional history covers several retail industries and she has worked in many fields. Whether it was designing window displays and managing small boutiques, a buying internship at Dolce & Gabbana, or working up the ranks to manage web stores and marketing departments at large corporations, Amy understands the importance of knowing what the customer wants and how to effectively market to them. More recently she held roles at Zale Corporation, Texas Instruments, and Hyperlite Mountain Gear. She graduated from the Fashion Institute of Technology in 2009, with a B.S. degree in Fashion Merchandising Management and all of her expertise revolves around solving one problem: how do we increase conversion?